Instagrammable Spaces in Airbnbs: A Smart Marketing Strategy

When guests share photos and tag the Airbnb location or page, the property gains broader visibility.

25/10/2024 - As digital marketing evolves, creating Instagrammable spaces has become a growing trend among Airbnb hosts. These unique environments not only delight guests during their stay but also encourage them to share content on social media, boosting the property’s visibility organically. Every shared photo becomes an opportunity for word-of-mouth marketing, drawing in potential travelers eager to experience the same atmosphere.

How to Create Instagrammable Spaces

1. Decor that Tells a Story

Incorporating travel-themed decorative elements makes the space more engaging. For example, a wall frame with a vacation quote can inspire guests to capture the moment. Vintage furniture, artisanal rugs, and warm lighting further enhance the visual appeal, inviting guests to share their experiences. For a bolder visual impact, neon signs can be an original and eye-catching addition, bringing character and a touch of modern flair to the space.

2. Cozy Coffee or Tea Corners

Designating a corner for breakfast or afternoon tea creates an inviting photo opportunity. A charming table with elegant mugs and a sleek coffee machine illuminated by natural light is perfect for social media. These spaces communicate the comfort and relaxation travelers seek.

3. Personalized Signs and Visual Identity

A sign featuring the name of the chalet or apartment adds a memorable touch. Placed at the entrance or in a strategic spot indoors, it encourages guests to tag the property in their posts, making it easier for others to discover the listing.

4. Well-Decorated Balconies and Terraces

Outdoor areas like balconies or terraces adorned with plants, cozy furniture, and ambient lighting are ideal photo settings. A swing, hammock, or lounge chair enhances the charm, making these spots especially attractive to guests looking for that perfect shot.

5. Seasonal Decorations for Every Time of Year

Adapting certain elements for each season boosts the space’s appeal. In the fall, soft blankets, earthy-toned pillows, and decorative pumpkins create a cozy vibe. During winter, decorative lights and fireplaces provide warmth and make for popular Instagram content.

Benefits

1. Organic Exposure and Greater Reach

When guests share photos and tag the Airbnb location or page, the property gains broader visibility. This type of promotion, based on personal recommendations, tends to have more impact than paid advertising.

2. Social Media Engagement

Airbnb hosts with Instagram or Facebook pages can repost guests’ photos, fostering interaction and engagement. Additionally, using custom hashtags makes it easier to track related content and build a community around the property.

3. Attracting New Guests

A well-decorated space can inspire travelers to visit. When potential guests see appealing photos, they’re more likely to book, eager to experience the same ambiance. Many travelers seek accommodations that offer more than just a place to stay.

TeamCHECKiN relies on digital marketing specialists who continuously seek opportunities to enhance the value of the properties they manage. We invite interested owners to request a free income potential evaluation for their property.