How to Prepare Your Rental Units to Attract More American Tourists
Among the main actions, adapting your listings to highlight the proximity of your rental unit to events and festivals of interest to Americans can generate more bookings.
17/03/2025 - The increase in visits from American tourists to Canada, especially to Quebec, presents a significant opportunity for short-term rental property owners. There are many ways to adapt your rental unit to attract this audience, leveraging market trends and specific preferences of American tourists.
Key Actions to Attract American Tourists:
1. Listings in English:
Most American tourists speak English, so having listings and descriptions of your unit in English is crucial for facilitating communication and increasing visibility among tourists from the United States. Make sure the listing title is clear, concise, and includes relevant keywords.
2. Proximity of the Rental Unit to Festival Venues:
American tourists, especially during summer months, have a strong interest in festivals and events. Make sure your listing highlights the proximity of your unit to events like the Montreal International Jazz Festival or summer festivals in Quebec City. Highlighting easy access to these locations can be a key selling point for attracting more visitors.
3. Clear Information About Parking:
Many American tourists travel by car, and offering parking space is an important factor. Be sure to include detailed information about parking availability in your listing description. If you offer free or nearby parking, make sure to emphasize this, as it can be a major draw for travelers with vehicles.
4. Promotions Targeted at American Tourists:
Create promotions specifically for American tourists, such as discounts on longer stays or special packages for summer vacations. Offering competitive rates can attract more visitors, especially during high-demand periods such as American holidays.
5. Provide an Experience that Reflects American Style:
American tourists often seek familiarity when traveling. Adapting your unit's décor or services to reflect aspects of American culture and comfort can be a great way to appeal to this market. For example, offering items like a traditional American coffee machine or popular U.S. TV channels can set your listing apart.
6. Facilitate Communication and Flexibility:
American tourists often value ease and convenience. Offering quick and efficient communication, along with flexibility in check-in and check-out policies, can enhance the guest experience and increase satisfaction, leading to positive reviews and word-of-mouth recommendations.
TeamCHECKiN can help optimize your unit and boost occupancy with tailored solutions for managing short-term rental properties.