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Sustainable Travel: Opportunities for Short-Term Rental Properties to Improve Performance

National Observer reported that properties highlighting their sustainable practices can increase their bookings by up to 20% during peak demand periods.

05/10/2024 - In recent years, the demand for sustainable travel has grown significantly, as more tourists aim to minimize their environmental impact and support local communities. A 2024 report by Booking.com revealed that 76% of Canadian travelers are willing to make more sustainable travel decisions, while 68% of tourists in the United States share this concern. This growing focus on sustainability presents significant opportunities for Airbnb managers to adapt their properties and attract this expanding audience.

Sustainability in Tourism: Growth and Expectations

Sustainable tourism involves adopting practices that minimize environmental impact and promote social and economic benefits for local communities. In Canada, a Destination Canada survey revealed that 53% of Canadians believe tourism should focus on preserving the environment. In the United States, the US Travel Association reported a 32% increase in demand for eco-friendly accommodations over the past three years.

How Airbnb Managers Can Adapt

To capture this demand, Airbnb hosts can adopt sustainable practices that enhance energy efficiency and reduce waste. Here are a few actionable steps:

  • Environmental certifications: Obtaining eco-certifications like LEED or Green Key can increase a property's appeal.
  • Energy efficiency: Investing in solar panels, LED lighting, and smart thermostats can reduce costs and attract eco-conscious guests.
  • Local partnerships: Offering locally sourced hygiene products or promoting community-based tourism activities are ways to engage guests with sustainable values.

Data and Benefits for Property Owners

In Canada, the National Observer reported that properties highlighting their sustainable practices can increase their bookings by up to 20% during peak demand periods. In the United States, Airbnb properties listed as "sustainable" receive, on average, 35% more bookings compared to traditional accommodations.